ariel cheng
ariel cheng
marketing
projects
LVMH Shanghai
During my internship at LVMH Shanghai, I led the video production team for a campaign with one of China’s leading TikTok influencers (34+ million followers) for Guerlain. I ensured that the content resonated with the brand's luxury image while appealing to youth culture trends in China.
Final Claim Team Video ​​
Subsequently, I showcased the team's strategic accomplishments to senior LVMH leadership, employing storytelling methods that connected Western and Chinese cultural elements.
Adro Card Inc.
I had the opportunity to create cross-cultural content for Adro, a a fintech company that provides no-fee banking and credit-building solutions specifically designed for international students. It was rewarding to develop marketing strategies that truly resonated with international students and help them navigate their new cultural experiences.
Generation Wellness
I’m proud to have co-founded a digital health and wellness campaign where I’ve been able to create marketing that connect with people on a personal level. It’s been incredible to see our content receive over 421,000 likes on platforms like Instagram, Pinterest, and TikTok! I enjoy using data craft wellness content that feels relevant and engaging for Vietnamese and U.S. audiences. adjusting our approach for and California, we’ve not only fostered growth but also built a loyal community that truly values what we offer.